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In 2008, BRIDGE was selected to lead the redevelopment of Potrero Terrace and Annex public housing.  Starting in Fall 2008, BRIDGE and a design team led by the land planning and architecture firm Van Meter Williams Pollack engaged in an 18 month  Community Design Process, culminating in a master plan that was presented to the community in February 2010.

Drawing inspiration from the HOPE SF principles and the community design goals of the residents, the urban design elements of the Master Plan seek to:

  • Improve connectivity and reconnect the street grid to the surrounding 20150406-phasing_imageneighborhood to create a singular, undivided neighborhood;
  • Create a new neighborhood retail/community core on the south side of Potrero;
  • Include a range of community services, including retail, recreational and supportive services for all residents within the community;
  • Provide carefully scaled park spaces and recreational opportunities along with public facilities;
  • Place buildings facing the streets with entries to people’s homes along wide, tree-lined sidewalks; and
  • Create a variety of housing types for a mix of incomes that continues the vibrant architectural pattern of neighborhood.

The urban design vision is to connect the housing development with surrounding streets, open spaces and the community. The new neighborhood will include a diverse mix of uses and open spaces complete with a new community core on the south side of Potrero Hill. A variety of housing types with a range of affordability will include one-for one replacement of public housing, additional affordable rental and senior housing, and market-rate for-sale and rental homes.

The proposed Rebuild Potrero Master Plan provides a development framework including street circulation, block layouts, building heights, open space amenities, and community facilities.  Market rate and affordable blocks will be indistinguishable with the design of individual buildings guided by controls outlined in a Design Standards and Guidelines document.  The project will be rebuilt in phases with the goal of minimizing displacement of existing residents.

A key planning principle to the Master Plan  is the creation of a community heart — the new 24th Street Neighborhood Center — to provide community facilities and services, a large park, and smaller open spaces and plazas. With such a steep site, it is important to create a neighborhood space that is central, comfortable and accessible. Thus, much of the existing valley will be filled in order to extend Arkansas Street and to provide for two nearly level blocks of 24th Street, which will have prominent connections to the surrounding neighborhood and amenities. The new “Squiggle Park” will feature an accessible path to Wisconsin Street, Starr King Elementary School and Starr King Open Space. The new Connecticut Street will provide access to the south, and a new stairway to the north will provide a pedestrian connection to the Potrero Hill Recreation Center.


Proposed Master Plan Program:


The redeveloped site will incorporate a variety of sustainable practices including environmentally sensitive demolition techniques, recycling of demolition and construction waste, orienting buildings to maximize natural light and heat, use of non-allergenic and recycled construction materials, installation of high-efficiency building systems and appliances, and use of renewable energy sources such as hot water heating. We are also investigating reuse and retention of storm water and onsite energy generation. The development will qualify for LEED ND.

Master Plan Diagrams (click to view larger)


Open Space

Master Plan - Urban Design

Urban Design Concept

Master Plan - Height

Building Heights