In 2008, BRIDGE Housing Corporation and its affiliate BUILD were selected to lead the redevelopment effort of Potrero Terrace and Annex (“Potrero”), 606 units of public housing located along a steep ridge at the southern edge of San Francisco’s Potrero Hill. The 38-acre developments, built in two phases, the first in 1941 and second in 1955, are home to approximately 1,200 people. Rebuild Potrero is part of San Francisco’s HOPE SF program, a partnership between the Mayor’s Office of Housing and the San Francisco Housing Authority aimed at revitalizing distressed public housing developments.
The proposed master plan envisions a mix of higher income rental and for-sale homes as well as retail, parks and a community center on a vibrant new main street, and the replacement of all public housing units. Replacing what are now isolated superblocks, the new street grid will seamlessly integrate the new developments into the surrounding neighborhood. Having a range of incomes will help break down the social barriers that segregate public housing residents from the larger city.
Working with various city departments and non-profit partners, Rebuild Potrero will support lower income families as they strive for self-sufficiency by offering residents a comprehensive array of supportive services, such as job training, job placement, substance abuse treatment, education, summer programs, day care, and more.
For project stats about proposed parking, building heights and unit counts, click HERE.